Strategic Consulting
Meridian Strategies provides a number of clients advisory services that assist with long-term planning, setting strategic goals, situational analysis and developing tactical plans that meet their unique goals.
Public Relations
From the traditional public relations functions to more specialized communications services, Meridian Strategies’ experience and public relations services spans whatever your communications needs may be, all based on your strategic goals and are tactically implemented to ensure timely execution.
Policy Development
What is said can be as important as how you say it. Meridian Strategies works with clients to develop innovative public policies that take into account the organizations’ history and look to further their interests in the public policy arena.
Business Development and Marketing Consulting
With backgrounds in policy, marketing and public relations, Meridian Strategies provides business consulting to emerging industries, private equity portfolio companies, start-ups, and established companies in the area of marketing, business growth, sales and the role of government and policy in their area of commerce.
Corporate/Organization Branding
New and emerging organizations, as well as those long established, all need to dedicate real forethought to who they are and who they want to be. This planning is crucial to dictating your own identity in the media marketplace. Meridian Strategies helps clients understand how to develop their unique identity and maximize its penetration.
Reputation Management
Whether for a high-profile individual with limited resources or an international organization with vast resources, the importance of managing your good reputation cannot be underestimated. It requires forethought, planning, vigilance and tactical execution. Because if you are not paying attention and proactively furthering who you are in the media, your competitors, opponents or the media will do it for you.
Crisis Communications
Understanding how to handle a media crisis has become an essential element of every public relations plan. With experience that includes corporate crisis management and media tactics honed in some of the biggest political campaigns in America, Meridian Strategies has written and implemented proactive crisis communications plans for Fortune 50 companies and high profile individuals across the world.
Government Relations
Meridian Strategies can provide integrated government relations programs that how legislative and public relations strategies can be best utilized to achieve public policy goals. From Capitol Hill, to the Executive Branch to extensive knowledge of the election process around the world, understanding how decisions that affect you, your organization or your company are made is critical.
Issue Advocacy Campaigns
Part of any effort to advance a particular policy or agenda involves informing the stakeholder and raising awareness of your initiative to key constituencies. Meridian Strategies understands how to develop an integrated strategy to advance whatever your issue or policy goal may be including policy development, market research, public relations, coalition development, media campaigns, grassroots and web and interactive media.
Third Party Group Recruitment and Management
The activity of third party groups has become an increasingly important aspect of generating awareness and support among key stakeholders and policy makers. The validation these groups provide is essential to success. Meridian Strategies has been a leader in the development and utilization of these groups in the public dialogue.
Grassroots Mobilization
To be successful in moving a policy initiative forward requires bringing voices outside Washington into the debate. With prior efforts to mobilize stakeholders and key constituencies at the national and state level, Meridian Strategies has a network of activists around the nation that can be mobilized across a broad spectrum of policies and issues.